Learn three simple ways to use AI at work, from competitor research to difficult emails to background briefings, in a free, self-paced video course.
A lot of smart people think they are falling behind with AI when what is really happening is much simpler: they have seen a lot of noise and very little useful guidance. You do not need to catch up on everything. You need a way to understand what AI is good for, where it fits, and how to use it without turning your work into an experiment.
Have you opened LinkedIn or X lately and felt that small drop in your stomach because it seems like everyone else is further ahead?
Have you started doubting yourself not because AI is too hard, but because nobody explains it in a way that relates to your actual workload?
That is what this free course is for. In 30 minutes, Marc and Emma walk through how AI works now, three practical modes of use, and a few live demos that show what useful looks like.
If you have ever thought, "I am not avoiding this, I just need a sane place to start," start here.
Manufactured FOMO
Why the feeling of "falling behind" is usually just you comparing your real workday to other people's AI marketing posts.
From Advice to Action
What changed over the last two years: AI went from answering questions to actually doing work when it has access to your files, inbox, and calendar.
Three Useful Modes
A simple way to think about AI in practice: hand off repetitive work, use it to challenge your thinking, or set up work that runs without you.
The 15-Minute One-Pager
Watch a messy 3-hour competitor comparison get turned into a structured brief in 90 seconds, with one pricing mistake that still needed checking.
Finding the Blind Spot
See how AI helps turn an anxious, over-explained delay message into something calmer by spotting what was missing: how the problem will not happen again.
The 6:30am Briefing
A real example of AI scanning news, checking the day's calendar, adding prep notes, and suggesting the top three priorities before you wake up.
The 5 Big Mistakes
The common traps: switching tools too early, using AI like search, expecting perfection, trusting it too much, and waiting too long to start.
Start With One Sigh
Your next step is simple: pick one task you have been avoiding, give Claude, ChatGPT, or Gemini 10 minutes, and see what comes back.